Top 10 reasons your small business needs a website
Small businesses rely on a healthy mix of new and regular customers to support immediate sales and long-term growth. Regardless of what you do or where you operate from, there are more ways to reach out and engage these customers than ever before. Word of mouth, local advertising, and social media all play an important role, but they are not enough in isolation.
Now, more than ever, small businesses need their own website in order to make a real splash. Let's take a look at the top 10 reasons why you should develop a web presence for your business in 2020.
1. Stake your claim
At the most basic level, creating a website is about staking a claim for your business in the virtual space. Whether it's your name, your location, or your products and services, a website acts as a formal placeholder for the key assets that define your business.
2. Get noticed on Google
Claiming your turf is not enough by itself, in order to be successful, you need to get noticed by the market. People use Google to research small businesses all the time, and so an entire world of new customers is within reach. While social media is great, your own website will be indexed by Google and available to a much wider market.
3. Find your target market
While print media and other forms of broadcast advertising work for some businesses, they are highly inefficient and expensive for most small businesses. Your own website allows you to reach out to a targeted group of potential customers; people who already know your name or are actively searching for your products or services.
4. Amazing branding potential
Developing your own website is one of the best ways to brand your business. In a world full of competition, creating a unique and authentic identity is crucial. A well-designed website combines important product information with logos, slogans, colours, and other recognisable business attributes.
5. Convenience and contact details
Whether it's ordering a pizza or talking to a friend, the internet has become the standard global medium for communication and exchange. As a small business owner, a website provides your customers with a convenient way to access information about your business, from products and physical addresses through to business hours and direct contact details.
6. Improve customer service
A great website is much more than a virtual business card, it also creates an opportunity for direct and immediate feedback. Giving your customers access to accurate and relevant information online is a great way to automate and improve your customer service.
7. Build trust and credibility
With your own website, you can take customer service to the next level by promoting trust and building long-term credibility. A business website is expected in most industry sectors, even for sole traders and other small operations.
8. Showcase your work
Whether you build kitchen cabinets, create clothing for kids, or offer financial services, you need to show off your work. A website is a great place to inspire new business by showcasing your best results, and publishing testimonials from your happiest customers.
9. Save money on advertising
An effective website and online marketing campaign allows you to reduce your advertising budget. While commercial internet marketing can also be incredibly powerful, the simple act of creating a website is a great way to increase your exposure in a way that's organic and affordable.
10. Engage a loyal community
By creating and updating a website that aligns with your brand and business vision, you can inspire customer loyalty and gain industry respect. Your website will quickly become part of your brand identity, and also acts as a great medium for referrals and collaborations.
Sole traders and other small businesses can no longer rely on word of mouth or Facebook alone. If you already have great products or services, a website provides a solid foundation to promote your small business, find your target market, and set yourself up for future growth.