• Zoe Watson

Design Trends for 2021

What design trends can we expect to see as we move through 2021 and beyond? We take a look to see what's new.

Design Trends for 2021

Adoption of design system among larger businesses

Larger businesses may consider adopting design systems that help them store and manage the key design elements of their brand. This leads to more straightforward design processes in the future. Smaller businesses may find that they do not have enough design elements to make such a system necessary.

A sophisticated approach to interaction design

Interaction design is becoming a key part of digital design in 2021 as designers seek to create graphics and layouts that are geared towards a profound user experience. Designers are also developing interactions that go beyond the traditional "link-click" and that instead provide more insight and capability to users.

Smaller design communities, focused on common ground

2021 sees a shift away from large-scale designer discussion forums such as Reddit threads. Instead, designers engage more with smaller groups of like-minded individuals, mentors, and designers with similar aims and backgrounds. Many businesses are now setting up these communities in-house or within partnership networks.

Low-colour saturation and a focus on the psychology of colour

Colour psychology is an important part of design, and this is influencing one of the key design trends for 2021. Muted colours with low saturation will be deployed with increasing frequency, supporting a calm, safe, and secure feeling in the user.

Contrasting colour and shape

Muted colours will be contrasted with harder-edged geometric shapes. This is in opposition to the more free-flowing, abstract designs and shapes that have been employed in recent years.

Keeping it clear and simple with visualisation

Visualisations are key to engaging with customers and delivering information, but it's important not to go overboard in 2021. Visualisations need to remain crisp, clear, and focused on effective delivery of data and understanding.

Maintaining clarity with icons and imagery

This idea of crispness and clarity continues into icon and image design. More and more businesses are opting for simple icons and illustrations over more complex imagery. The result is a far more straightforward experience for the user.

Understanding user reactions to fonts

Font choice has a big influence on customer psychology. This is why we are seeing an increase in serifed fonts used in web designs. Serifs are some of the oldest fonts available, and this is one of the reasons that they elicit a sense of trust and authority from the user.

Getting more from social media images

Social media slide decks are also being deployed with more frequency by businesses. Instagram and LinkedIn seem to love these slide decks, and they tend to feature highly in search results. Users also respond well to the smooth and swift delivery of information these decks provide.

Words and video

We are seeing similar trends when it comes to video design. It's not enough simply to have a presenter or voice-over telling your customers what's going on. Text-heavy video design can augment this, increasing customer engagement and helping viewers to remember the insight they gain from the video.

#Design #GraphicDesign #DesignTrends2021 #GraphicDesignTrends2021

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