Benefits of An Expertly Designed Website for Your Small Business.
Updated: Dec 7, 2019
In today's commercial landscape, buyers expect to interact with a website for every company, and that includes your small business.
It's a way for your company to be found and an opportunity to offer vital information about your services. A visually appealing and informative small business website is a crucial tool you can use to attract and keep customers.
A professionally designed website for your small business will give your company credibility and lead to more sales. It's not enough to establish a website and then walk away, however. Once you get your company's information in front of web viewers, it's also important to keep the website current and interesting.
Below are some of the key benefits of a useful and beautifully designed website.
A company website that's professionally designed and well-maintained gives the customer a positive first impression of your business. You need a website that inspires trust and marks you as an authoritative seller in your field. An expertly-designed website allows people to feel secure in purchasing from your business and gives them the information they need to become loyal customers. Standard design features should include:
Technical standards: fast-loading web pages, secure payment options, tracking capability, conversion optimisation
Contact information: company e-mail address, phone number and mailing address
Easy navigation: menu at the top of the page, floating navigation, contact buttons
Fresh content: current information, recent photos, testimonials and reviews
Having a high-quality company website is vital to creating unique and effective branding for your business. Branding allows you to impart the superior benefits and features offered by your company. Confidence in your service or product gives your business brand equity that translates into greater profitability.
With a properly created web presence, a brand strategy will be consistent and powerful enough to remain in a customer's mind, even after leaving your website.
Your website should be designed so that it will look good on any browser, including computers, tablets and mobile phone displays. The conversion of your website to a mobile format needs to be a seamless transition with no loss of key information. When it's optimised correctly, you should be able to make sales and acquire new customers just as easily on a mobile platform.
Search Engine Optimisation (SEO)
Today, one of the buzzwords of successful internet marketing is SEO. It's not enough to have a great looking website with easily accessed information. You also have to optimise your website so it can be found by search engines like Google. For example, the top position in Google search results receives 33% of web traffic, and the fifth position only gets 6.1 per cent.
Creating text that improves your search engine ranking is vital for getting the message in front of the right viewers. An expertly-designed website will have easily readable content with major SEO catchwords naturally included in the text. Including effective tags and meta-descriptions is also a vital part of the work that goes into giving your website an advantage in searches.
It costs less than you might think to purchase a professionally created, high-impact, beautifully designed website for your business. It's possible to give your company a striking first impression for as little as £500. Your small business can have the same impact as a major brand with the professional design and architecture provided by a web creation expert.
Invest in a High-Quality Web Presence
Your small business website is a key feature of your marketing strategy, and it deserves the same attention as other marketing efforts. It's also a snapshot of your company's identity and a useful way to reinforce your company's mission, integrity and professionalism.
A beautifully designed website is an excellent marketing tool that helps visitors understand the value and quality of your product. The more opportunities you create to get your product or service in front of customers, the stronger your chances of success become. Contact us today for a consultation, and you'll be on your way to having a professional and effective company web presence.