The year 2020 has brought us many things few of us were expecting. For marketers, one of these is the huge rise of TikTok, the video sharing platform that has kept so many young consumers smiling through recent events. But what exactly is TikTok, and how can you use it to increase your marketing success? We have put together this guide to TikTok to help you harness its full potential. What is TikTok? TikTok began in China, where it is known as Douyin, in 2016 and became avail
The intersection of politics and brands can be complex and mind-boggling. In a world defined by global communication and connectivity, online memes and ideological movements have a huge impact, both on individuals and on companies. While brands should always strive to recognise and create an authentic vision, it's just as important to avoid alienating people by aggressively pushing political views in ad campaigns. Let's take a look at the current state of corporate "political
The digital age has seen the emergence of a number of sophisticated marketing strategies, some of which many entrepreneurs and marketers are yet to wrap their heads around. So, in light of these new methods, do the traditional old favourites, such as blogging, still work? The clear and straightforward answer is yes; blogging still works wonders, despite its relative simplicity. Blog posts on WordPress, the world’s most popular Content Management System (CMS) and blogging plat
Small businesses rely on a healthy mix of new and regular customers to support immediate sales and long-term growth. Regardless of what you do or where you operate from, there are more ways to reach out and engage these customers than ever before. Word of mouth, local advertising, and social media all play an important role, but they are not enough in isolation. Now, more than ever, small businesses need their own website in order to make a real splash. Let's take a look at t
In today's commercial landscape, buyers expect to interact with a website for every company, and that includes your small business. It's a way for your company to be found and an opportunity to offer vital information about your services. A visually appealing and informative small business website is a crucial tool you can use to attract and keep customers. A professionally designed website for your small business will give your company credibility and lead to more sales. It'