
The rise of Tik Tok - A Marketing Guide for Beginners
The year 2020 has brought us many things few of us were expecting. For marketers, one of these is the huge rise of TikTok, the video sharing platform that has kept so many young consumers smiling through recent events. But what exactly is TikTok, and how can you use it to increase your marketing success? We have put together this guide to TikTok to help you harness its full potential. What is TikTok? TikTok began in China, where it is known as Douyin, in 2016 and became avail