The digital age has seen the emergence of a number of sophisticated marketing strategies, some of which many entrepreneurs and marketers are yet to wrap their heads around. So, in light of these new methods, do the traditional old favourites, such as blogging, still work? The clear and straightforward answer is yes; blogging still works wonders, despite its relative simplicity. Blog posts on WordPress, the world’s most popular Content Management System (CMS) and blogging plat

Small businesses rely on a healthy mix of new and regular customers to support immediate sales and long-term growth. Regardless of what you do or where you operate from, there are more ways to reach out and engage these customers than ever before. Word of mouth, local advertising, and social media all play an important role, but they are not enough in isolation. Now, more than ever, small businesses need their own website in order to make a real splash. Let's take a look at t

Here are 6 tips to help you create and begin to build a valuable brand that stands the test of time. Branding your business is an exciting and important exercise that all business owners should go through early in their business’s lifecycle. It can be challenging to know where to start though; there are many moving pieces to be considered, and business owners frequently start in the wrong place. Here are 6 tips to help you create and begin to build a valuable brand that stand