The intersection of politics and brands can be complex and mind-boggling. In a world defined by global communication and connectivity, online memes and ideological movements have a huge impact, both on individuals and on companies. While brands should always strive to recognise and create an authentic vision, it's just as important to avoid alienating people by aggressively pushing political views in ad campaigns. Let's take a look at the current state of corporate "political

Small businesses rely on a healthy mix of new and regular customers to support immediate sales and long-term growth. Regardless of what you do or where you operate from, there are more ways to reach out and engage these customers than ever before. Word of mouth, local advertising, and social media all play an important role, but they are not enough in isolation. Now, more than ever, small businesses need their own website in order to make a real splash. Let's take a look at t

Here are 6 tips to help you create and begin to build a valuable brand that stands the test of time. Branding your business is an exciting and important exercise that all business owners should go through early in their business’s lifecycle. It can be challenging to know where to start though; there are many moving pieces to be considered, and business owners frequently start in the wrong place. Here are 6 tips to help you create and begin to build a valuable brand that stand