
Should brands get involved with political activism?
The intersection of politics and brands can be complex and mind-boggling. In a world defined by global communication and connectivity, online memes and ideological movements have a huge impact, both on individuals and on companies. While brands should always strive to recognise and create an authentic vision, it's just as important to avoid alienating people by aggressively pushing political views in ad campaigns. Let's take a look at the current state of corporate "political